Responsibilities As a Parking Manager

Nichole Crossland

I have been in parking for a little over 3 years and when I began, I thought I would mostly be involved in aspects such as critical thinking and problem solving to maximize revenue and productivity. When one thinks about running a successful facility, items such as revenue goals, audit responsibility, fulfilling client expectations, working with people in charge of daily maintenance, and small projects to improve the overall customer experience come to mind.

That is only the beginning of the responsibilities that a parking manager has to fulfill. One surprising responsibility I have come to realize is the heightened awareness needed to make sure my facility is structurally sound, safe and properly functioning. Garages are made of various concrete designs that continuously shift. They are like living organisms that move, improvise and change over time. These facilities are not perfect and may have drains in interesting (or nonsensical) places and wiring that leads to nowhere. And from time to time, I have found myself come to the conclusion despite having the best of intentions, what was thought to be the best decision in the original design plans may not always work in reality.

In order to successfully address these items, team work and ingenuity are key factors for successful execution of a project. For me personally, I have found that when I am faced with construction blunders, I am surrounded by many different teams, the majority males, offering their expert opinions to find solutions to our problems. It is neat that I am most of the times, the only woman in these situations since I certainly did not choose to walk down the construction path, but I have the talent to listen and take in what is being recommended as a solution. I have learned a lot through structural mishaps at garages and for me that improves my skills every day as a woman in parking.


Nichole Crossland is Winpark’s Operations Manager and is an active member of Women In Parking